Obama on Technology

The project is the expansion of the technology category. This new category will have it’s own icons, and imagery but still keep within the Obama branding. The brand is known for change and hope. This extension will develop that idea further into the space travel, education and research by activating the scientific community through blogs.
The target audience is wide. It is based on the scientific community. This includes students, graduates, professors, and those working in the scientific/engineering field. This includes males and females 18 and over. But I am specifically targeting to college students and young adults who are active bloggers and post and share their videos on YouTube.
The visual identity will be based on the same typographical treatment that the Obama campaign is using with the rendered background of vector algorithms, satellites, and space shuttles. These symbols represent the creative chances that scientist must take in order explore new ideas without restriction. Satellites and space shuttles represent the advancement of space travel, and with it, uniting the planet as these accomplishments are met.
This is going to work by using several technologies—Flash, XML, and PHP. With these technologies, it is easier to update the site with current events. Links to YouTube videos and other external links will enable the audience to blog about these issues. The site will be 1024X678, but will be able to conform to any browser using liquid layouts in flash. The hurdles of this project are making it low broadband and accessible for people in rural areas with dial up connections.